July 16, 2020

Dear Colleagues,

This week, the American Workforce Policy Advisory Board, co-chaired by Advisor to the President Ivanka Trump and Secretary of Commerce Wilbur Ross, launched the "Find Something New" advertising campaign to raise awareness about the multiple pathways to career success for American students and workers across our country.

The ads direct audiences to https://findsomethingnew.org/, a new website with resources to help American students and workers identify and pursue the right path for their career goals. The website offers an interactive tool that recommends education pathways for each user and information about rising careers to consider. Pathways featured include online learning, professional certification programs, associate’s degrees, and vocational, technical and trades education. The campaign ads feature stories from real individuals who found fulfilling careers after embracing new ways of learning.

Funding for the campaign has been provided by 20 organizations who are committed to promoting workforce readiness for the American public, including: Apple, AT&T Inc., Boys & Girls Club of America, Business Roundtable, CISCO Systems, Inc. Duke Energy Corporation, General Motors Company, The Home Depot, IBM, Johnson & Johnson, JP Morgan Chase & Co., Lockheed Martin, National Association of Manufacturers, SAP America, SHRM, United Technologies Corporation, U.S. Chamber of Commerce Foundation, VISA, Walmart, and Western Governors University, along with in-kind contributions from organizations such as the American Association of Community Colleges.

I’d particularly like to highlight some of the videos on the site. They might be resources that you also find useful to help communicate the value of CTE to your communities.

We thank you for your continued partnership on this important issue. Please let us know if you have any questions.

Best –

Sharon Lee Miller
Director, Division of Academic and Technical Education